UX/UI Design

As a leading app development company, abra Web & Mobile's experts pay special attention to outlining and designing the ultimate user experience. Together with app development, UX/UI design is the most important element in the app creation process. It can be the difference between a failure and success.

A few words about UX/UI design

UX/UI design is all about the visibility and functionality of different user interfaces. When it comes to applications, software and computerized systems, UX design determines the logic, order and structure of all the elements in the interface. UI design, on the other hand, implements the design experience, from color selection to font size and placement. Together, they both impact how the user "feels" as he or she uses the application.

UX/UI design is meant to make it easier for the user to use the app, by making him or her understand the app's internal logic and maximize the app's apparent benefits. At the end of the day, the main goal of UX/UI design is to provide users with a positive feeling, which is aligned with the values of the app brand.

What does UX/UI design include?

That's a great question. Basically, UX/UI design "dresses" the app's code with layers of design, in order to make it intelligible for users. But that's just the tip of the iceberg. The app should also be very user-friendly and should encourage the user to use it for as long as possible, and to return for future use. That's what UX/UI is for.

UX/UI design encompasses the visibility and functionality of the different screens in the system, the banners and strips, and the buttons. In addition, UX/UI design takes into account the micro-copy that helps users understand what they can use the app for, and how. UX/UI design also makes sure all brand elements (logo, colors, and more) are integrated into the system in an optimal manner.

High-level UX/UI design provides users with a seamless and intuitive experience as they shift between screens and actions, giving them a sense that the app practically "flows" on its own.

Where Do We Go from Here?

The digital world is driven by code and design – and abra Web & Mobile specializes in both. Want to get to know the UX/UI world better? Interested in finding out how user experience can improve your future app? Get in touch, and let's schedule a meeting!

Where does abra Web & Mobile fit in?

abra Web & Mobile understands the immense importance of UX/UI design for apps and web-based systems. That is why we operate an in-house studio that can respond to our clients' dynamic needs. Our designers will guide you throughout the entire process, in order to understand your needs, define your relevant target audiences, and put together a functional plan that will generate success. Our designers are excellent communicators, and make sure to communicate seamlessly with the development department. This ongoing dialogue creates an ideal collaboration between development and design, which is necessary for creating an optimal user experience.

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